Animation is usually used to communicate something. In the traditional sense of animation, it is used to tell a story. That is why story design is one of the first key elements to building a successful animation. The animation is only as good as its story, where a good story will evoke an emotional response from its audience. Animation in film, for example, is used to complement the story and not used to make the story. The animation might be technically perfect, but if the story is weak, then your animation efforts are wasted. Here is a guide to help you create your perfect story:


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